活动预告美国圣塔克拉拉大学教授董晓静做客清华大学苏世民书院

Time

Wednesday, November 14, 7:00 pm 

11月14日周三 晚上7:00

Doors Open at 6:30 pm 

晚上6:30开始入场

Location

CFLD Hall, Schwarzman College, B1 

清华大学苏世民书院，华夏幸福厅 ，地下一层

About the event

In the current era, data are generated and collected throughout our daily life. It creates unique opportunities and challenges for business decision makers to formulate timely and optimized decisions utilizing the information embedded in such valuable resources.

Such tasks are challenging not because we do not have enough tools to tackle big data problems, nor because we are short with smart business leaders. It is primarily due to the lack of talents that can fit into both areas, that require both the art and science of data handling. Traditional training in business and engineering schools are relatively silo. However, the new opportunities created by the huge amount of customer and market level data are calling for talents with both business acumen and technical sophistications.

About the speaker

Professor Xiaojing Dong is a tenured Associate Professor of Marketing and Business Analytics at Santa Clara University. She is currently serving as the Head of Marketing Science at LinkedIn.

Her research area applies Data Analytics technics to develop model and help improving Marketing and Business decisions. Her studies span multiple industries, including social network, online retail, pharmaceutical, travel, among many others. Her papers have appeared in top academic journals in business and top computer science conferences in Big Data and AI. Some of her research papers have attracted media attentions and been widely cited. She has three patents pending in the US, in the area of modeling, forecasting and field experiments.

She developed a cross-disciplinary course in marketing analytics, where not only skills of computer programming, data statistics are sharpened, knowledge of the market and business insights are also emphasized. This course has been widely received and became very popular among her students in the US and in China.

With participations of ten top companies (Google, Adobe, Palantir, etc.) in the Silicon Valley, Prof. Dong founded a new Master of Science program in Business Analytics at the Leavey School of Business at Santa Clara University. The program has attracted students from top schools globally, as well as attentions from major companies in seeking talents who can leverage big data technologies.

She is also an affiliated adjunct professor at Beijing University, and specially invited visiting professor at Shanghai Jiaotong University, and summer adjunct professor at the School of Big Data at Fu Dan University. She received her B.E. from Tsinghua University in China, M.S. from MIT and PhD from Northwestern University.

Participation

Tsinghua students, faculty, and staff may present a valid Tsinghua ID Card to access this event. Guests will be admitted on a first come basis until all seating is full. This lecture will be given in English.

关于清华大学苏世民学者项目：

清华大学苏世民学者项目秉承“立足中国、面向世界”的原则，是为未来世界的领导者持续提升全球领导力而精心设计的硕士项目。作为清华大学新百年发展的重点举措，项目自创建伊始即得到全球各界领导者的关注和支持。中国国家主席习近平和美国时任总统奥巴马分别两次发来贺信。项目每年在全球招收至多200名学生在苏世民书院进行全英文的硕士课程学习，每名学生都获得项目提供的全额奖学金。了解更多招生及书院信息，请登陆网站www.sc.tsinghua.edu.cn，并关注微信公众平台@清华大学苏世民书院，以及新浪微博 @清华大学苏世民学者项目。